a look back.
Much like The Checkered Game of Life, the company Milton Bradley has had its ups and downs of success and struggles. But from those struggles comes new innovation. In 1860, when presidential nominee Abraham Lincoln grew a beard, rendering the lithograph copies Bradley was selling passé, he found a new use for his machine: producing The Checkered Game of Life, and kick-starting a successful businesses.
Over the years, Bradley focused his passion on children’s education, while always trying out new games to share fun with the world. He was the soul of the company and believed in what he created, even if it didn’t make money to start with. After his death in 1911, the company continued producing educational materials, and new games, however they struggled to keep up with the times, losing out significantly on the move to video games. Milton Bradley was eventually bought out and merged into Hasbro in 1984.
welcome to the new
The purpose of this rebrand is to explore new ways Milton Bradley can encourage learning in fun ways to support collaborative development of early minds, as well as “kids” of all ages.
By expanding outside of educational toys and tools, the future of Milton Bradley will foster collaboration between all ages and make learning fun through play and creativity. Not just for family units, Milton Bradley will focus on learning and supporting together between colleagues, mentors, and peers. With activities, classes, and experience centers, we can explore and learn together in new ways. Also, by bringing in more technology to the Milton Bradley toolbox, we can share and learn together across the globe in an instant.
There will be opportunities to collaborate with non-profit organizations such as Boys & Girls Club, or Girl Scouts of America, or even public spaces such as museum or parks. Additionally, collaboration with technology companies to improve and provide more global connections
This rebrand of the company starts with a new logo to represent the visual direction of the company.
The process begins by casting a wide net and sketching as many divergent ideas as possible. From those, favorites were discussed and chosen. The next round of sketching took those ideas and created new ideas focused around a single keyword phrase that represents the vision of the company. From those rough computer drafts, a final set of sketches was created to nail down final options for the logo even more specifically.
discover: go farther to find the unexpected.
create: release your imagination.
fun: experience life with a smile.
refinement for... ...the final logo!
Milton Bradley’s new updated logo features a more modern and playful image to better represent the brand. A thought bubble rests above the name “Milton Bradley” showing the potential for expression, creativity and imagination within us all. The letter forms are created specifically for this logo and are used exclusively for Milton Bradley.
Now that we have established a new logo to represent our brand, it is important to set the stage and lay out a set of standards for how to use the new logo and visual system. The next book in the series “The Visual Standards Guide” will go into detail about proper ways to use and reproduce the logo and represent the brand visually.
logo variations & sizing
brand colors & typefaces
create. grow. thrive.
potential opportunities for milton bradley and learning through play.
a bright future.
Our mission is to encourage life-long collaborative learning through creativity and play
MB Circuits Kit
PRO.1 | product
MB Physics Tricks
PRO.2 | product
MB Interactive Tutoring
SER.1 | service
Hold hands to connect the circuit in this interactive electricity experimentation kit.
This interactive science experiment kit explores electricity and the human body. Not to be completed solo, young scientists must hold hands, or touch elbows to pass the gentle current through their bodies to complete various tasks such as turning on a light bulb, or running a fan.
The MB Contact Circuits Kit reinforces our mission of collaborative learning by encouraging and requiring students to work together in order to accomplish the activities and see the rewards.
Comparable to: Snap Circuits // Homeschool Science Tools // Smart Lab
Differing from Snap Circuits and Smart Lab which also carry children’s electricity experiments and activity kits, MB Contact Circuits Kit establishes teamwork while learning science to practice early on cooperative experimenting.
Explore the world of physics with this set of tricks sure to wow
This deck of cards teaches tricks which appear like magic tricks, or illusions at first, but are actually rooted in science. Each deck comes with supplies, explanations of the science behind it, and numerous ways to experiment and advance the trick.
MB Physics Tricks reinforces our mission of learning through play by teaching kids real life physics experience while they enjoy playing tricks on their friends.
Comparable to: Spruce Crafts // Toppr // 101 Physics Tricks
MB Physics Tricks are different from other science magic kits on the market because they provide new opportunities to experiment within the tricks. Not a just one way to complete each trick, the set shows ideas and teaches the beginning of each trick, then allows the child to explore and take ownership of their own magic tricks.
Experience innovative new teaching techniques with one-on-one focused education to help students stay ahead.
Our tutors are trained educators familiar with alternative methods. We are here to help your struggling student learn in a different way. When school just isn’t working, let us step in for the afternoons to help with new ways to teach through fun. Your students won’t even know they are learning, but their grades are guaranteed to improve.
MB Interactive Tutoring reinforces our mission of collaborating to improve education by pairing students with trained educators to work together to find the best personalized learning methods.
Comparable to: Kahn Academy // Sylvan Learning // Tutor Doctor
Our MB Interactive Tutoring is unique from other tutoring services like Kahn Academy and Tutor Doctor because we focus on kinesthetic learning and alternative education models.
MB EduCrate Subscription
SER.2 | service
MB Penpals App
SER.3 | service
MB PlayVille Amusement Park
ENV.1 | environment
A subscription-based supply of educational games and tools to optimize fun and learning for kids of all ages.
This monthly crate subscription is filled with educational games and activities to foster critical thinking and experimentation. EduCrates can be themed with art, science, engineering, nature, or coding and specialized by age range. Each crate contains all the necessary supplies and instructions that is sure to keep your family laughing and learning.
An MB EduCrate Subscription reinforces our mission of making learning fun by providing new activities for kids based on their interests to encourage continued experimentation and learning.
Comparable to: Little Passports // Crate Joy // Kiwi Crate // Spangler Science Club // MakeCrate
Users can choose a different theme each month to try something new, or stick to their favorite subject matter.
Connecting people across
Like a dating service, for friendship, Milton Bradley pairs participants based on questionnaires, and provides a platform for safe and easy communication. Whether talking to a new friend across the country, or across the globe, the platform provides chat and video features, translation abilities, and online games. The app also includes its own open-source resource guide for country and cultural information to improve communication and cross-culture appreciation.
MB Penpals App reinforces our mission of connecting people through collaborative learning by safely introducing peers across borders, and languages, as well as promoting cultural education.
Comparable to: Slowly // Bottled // Soul // Yubo // Doongle
MB Penpals is unique from other similar apps in that it focuses on educating about the countries, for a more appropriate and respectful connection between people.
Family vacations should be fun, but they can also be educational!
This amusement park is all about families coming together to have fun and explore, all while learning. Not just pure entertainment, MB PlayVille focuses on hands-on STEAM experiments and opportunities for both kids and grown-ups alike to learn through play.
MB PlayVille Amusement Park reinforces our mission of learning through play by offering numerous rides and experiences that feel like play for all ages, but also provide an educational opportunity.
Comparable to: Lego Land // Exploritorium // Sea World
Unlike Lego Land and the Exploritorium in San Francisco which both focus on a younger audience, PlayVille will provide playful learning opportunities for kids and adults alike. By learning together with your family, you are more likely to retain the knowledge, and continue interacting together to learn in new and fun ways.
ENV.2 | environment
ENV.3 | environment
EXP.1 | experience
These community centers will offer classes, connect community members and provide tools and space for experimenting.
As a community of life-long learners, MB Labs serves as a central point providing space for workshops, a place to meet like-minded new friends, and an opportunity to explore new tools and share ideas with peers.
MB Labs reinforces our mission of collaborating and learning through play by providing a space where kids and adults can come together with others in their community to play and experiment, all while learning as they go.
Comparable to: Maker Studio // Fab Lab // Creative Compass
The idea of collaborative spaces to foster innovation and provide tools individuals may not otherwise have access to is not new. Where MB Labs stands apart from companies like Fab Lab and Maker Studio, is their focus on children’s learning and tools in collaboration with adults and parents.
Some of the best learning can happen outside the classroom, so why not bring the classroom outside?
School kids will come together to explore outside and utilize the real world to capitalize on teachable moments and support classroom learning. With a field trip to the MB Outdoor School, classes will practice their same lessons but in a new setting and with different techniques to improve learning for all students.
MB Outdoor School reinforces our mission of learning through play by providing fun and engaging new ways to look at standard classroom lessons and inspire kids through fun.
Comparable to: San Mateo Outdoor Education // Foothill Horizons // French Creek Outdoor School
While many outdoor schools focus on nature appreciation and environmental education, Milton Bradley will focus on utilizing the world around us to support more standard education lessons such as math, writing, and history.
Bringing generations together
for mentorship, companionship, and community.
Funded by Milton Bradly, elementary students will be paired with nearby retirement homes to visit and connect the generations. There, students will practice reading to their adopted grandparents, or make a painting with them. The interaction will not only form needed social interactions for all participants, but will encourage trying new things and supporting the community.
The MB Adopt-a-Grandparent program reinforces our mission of collaboration for a life-long pursuit of learning by bringing generations together to share knowledge and have fun together.
Comparable to: Big Brother Big Sisters // National Mentoring Partnership
This program is not only about providing mentorship and support for young students, but also providing companionship and stimulation for senior citizens of our community.
MB Office Connections
EXP.2 | experience
MB Art Therapy
EXP.3 | experience
MB Teacher Training
EDU.1 | educational opportunity
Give coworkers a chance to build relationships outside of work and play together.
Teamworking classes will be taught to co-workers to help them get to know one another and form a closer bond for improved productivity and creativity in the workplace. Beyond just trust falls and sharing sticks, participants will play sports together, and compete in trivia competitions all the while building meaningful relationships and learning about each other.
MB Office Connections reinforce our mission of bringing people together through play by fostering positive relationships and collaboration in a fun and cooperative environment.
Comparable to: Team Bonding // Venture Team Building // Wildly Different
MB Office Connections brings a less structured approach than competitors. Instead we offer a Montessori style environment where individuals can choose their activities. When they are more relaxed and having fun, those personal relationships will improve on their own.
Through creative outlets we can learn to control our emotions and begin to deal with whatever the world throws our way.
With MB Art Therapy, Milton Bradley will provide art therapy for low-income schools to help students manage emotions and make the best of their school experience. It is important that kids learn early-on coping mechanisms to deal with PTSD, anxiety, ADHD, and more, helping them from falling behind their peers.
MB Art Therapy reinforces our mission of learning through play and creativity by teaching kids how to use creative expression and outlets to thrive emotionally and academically.
Comparable to: American Art Therapy Association // Very Well Mind
Milton Bradley is bringing art therapy to low-income schools where they otherwise would not have the opportunity for therapy in schools. This service helps those that need it the most by providing the resources necessary to succeed.
Teachers will find resources and support at these engaging and collaborative workshops.
With Milton Bradley Teacher’s Training, educators can sign up for a wide variety of rotating workshops. Whether practicing conflict resolution techniques, learning the newest trends in biology from experts in the field, or group problem-solving sessions, there is a workshop for everyone.
MB Teacher Training Workshops reinforce our mission statement of collaboration through education by bringing teachers and experts together to create improved learning environments for students everywhere.
Comparable to: Learner’s Edge // Scholastic // Cal Academy
While Learner’s Edge currently provides online resource classes for teachers, MB Teacher Training has the added benefit of learning together. This collaboration helps improve learning and makes it more fun.
Workshops will be held at MB Labs facilities
MB Parenting Classes
EDU.2 | educational opportunity
Resources for new and experienced parents to help them shape their children into the best adults they can.
Classes are hosted for a variety of parental needs including baby care, early elementary schoolwork, adolescent mental health, and more. We strive to foster an ongoing community of parents no matter the age of their children. Our classes will provide parental support as well as education expertise.
MB Parenting Classes reinforce our mission to provide collaborative and supportive education for all ages by hosting classes for parents to help them learn to be effective parents.
Comparable to: First 5 // Family Paths //
What makes Milton Bradley’s Parenting Classes unique is the long-term end goal for our parents. We don’t just provide classes for parents with babies, but help parents at all stages support their children’s growth and help them become better citizens of tomorrow.
Workshops will be held at MB Labs facilities
MB Graffiti Tour
EDU.3 | educational opportunity
MB Creative Connections Fair
EVT.1 | event
Take a tour of your city’s murals to learn about your community. Tours will end with a group beautification project of their own community mural.
Cities across the county are utilizing local artists to beautify the city with socially conscious and artistic building murals to tell a story of the community. MB Graffiti Tour will start with a walking tour of the local community to admire and discuss the murals present, then end with an art lesson and participation in a community art mural as part of the city’s beautification.
MB Graffiti Tour & Class reinforces our mission of learning together through creativity by bringing neighbors together for a community art project and learning about their own community in the process.
Comparable to: Wild SF Tours // Bombing Science // LA Art Tours // Graffiti Mundo
By combining appreciation of current artists work throughout the city and contributing their own, participants gain a unique and valuable connection with their neighborhood.
Come together with your community to celebrate innovation, and experience the exciting world of art and science.
An annual fair hosted in city centers across the country allows families to gather for a weekend of learning, sharing, and creating. Artists, scientists and more gather to give workshops, and learn from one another.
The MB Creative Connections Fair reinforces our mission of collaborative learning through play by bringing together a community of experts and enthusiasts for a fun-filled event to share and learn new innovations in science and art fields.
Comparable to: Makers Faire // USA Science & Engineering Festival // STEM Expo // Kinetic Sculpture Race
Unique from other similar community fairs,
the MB Creative Connections Fair focuses equally on science and art and the connections between both.
MB Educators Conference
EVT.2 | event
MB Wii Learn
CBO.1 | co-branding opportunity
MB Cheerios Box Activities
CBO.2 | co-branding opportunity
An annual meeting-of-the-minds where educators of all sorts can come together for a week of learning, sharing, and enrichment.
Educators of all kinds are welcome to attend the annual conference and help shape our education system for the future. The conference will include workshops, sharing sessions, as well as keynote speakers.
The MB Educators Conference reinforces our mission statement of collaboration through education by bringing teachers and experts together to create improved learning environments for students everywhere.
Comparable to: California Teacher’s Association // Magna Publications // NSTA
Milton Bradley’s conference stands apart from the competition because we strive to bring together educators of all kinds to create a united and innovative future of education for children everywhere.
Utilizing kinesthetic learning, video games have never been this interactive and educational.
Together with Nintendo, we will get kids up and moving while they learn. These new series of games are played on the Nintendo Wii game console, featuring Math Golf, Vocabulary Bonaza, and Geography Bowling.
MB Wii Learn reinforces our mission of fostering learning through play by providing active games that teach while requiring physical movement for a fun and unique learning environment.
Comparable to: Math Blaster // Big Brain Academy // Xbox Fitness
While there are plenty of computer video games with educational messages and puzzles to solve, including movement and interacting with other players makes Milton Bradley and Nintendo’s Wii Learn games unique in the industry.
Compete with friends across the globe in artistic and engineering feats brought to you on the back of your morning Cheerios box.
Instructions for an activity, art project, or science experiment will be displayed on the back of the box with necessary tools created from the box. Families will post their completed projects on social media to compete in that week’s game with others all over the world.
MB Cereal Box Activities partnership reinforces our mission to provide collaborative learning and promote experimentation by bringing people together across the globe through unique creative activities that will spark innovation.
Comparable to: Nintendo Labo // Kellogg’s Family Rewards
While Cheerios, as well as other cereal companies such as Kellog’s, often provide entertainment incorporated into their boxes, Milton Bradley will bring real learning opportunities to this venue.